When a business like Qualcomm creates a reference design of silicon, in this case the first Nuvia-based SoC, it is said that “design wins.” Then, one of Qualcomm’s partners, perhaps Microsoft, could be shown this reference design for its Surface line of laptops. Microsoft could then use this reference design as a foundation for its own chip introduction, much like Qualcomm does with its Kryo cores. The main disappointment is that Qualcomm is years behind the competition, even though it is encouraging that someone other than Apple is investing in creating ARM-based CPUs. The debut of Apple’s M2 Pro and M2 Max is anticipated for the first quarter of 2023, with the M3 for the company’s more portable Mac models perhaps following late in the following year. – Qualcomm CEO In the event that the launch of these Nuvia chips is not delayed, Qualcomm will essentially be three generations behind Apple. Nevertheless, we are anticipating what the ARM Windows market will look like in a few years, and we hope the outcomes are not disappointing. Source: Seeking Alpha
